Louis and Kristen Rodriguez purchased a small rock supply business from her father in 1999. At the time, the little company was a one-truck operation in Apache Junction. They had no idea what the future held.
From the beginning, the couple focused on what buyers wanted. When customers came in to purchase rock, they asked where they could buy artificial grass. Those conversations piqued Louis and Kristen’s interest. They added items to their supply so they could be a one-stop shop.
“We listened to our customers,” Kristen said.
The more they listened, the more All Rock Supply expanded. Thanks to their customer-focused business approach, what was once a one-truck operation has turned into a Valley-wide company.
All Rock Supply has three locations — Chandler, Glendale and San Tan Valley. They offer landscape rock and gravel, sand and aggregates, pavers and construction blocks, tools and accessories, and artificial grass, with delivery available.
Kristen said Phoenix-area residents come to All Rock Supply for the staff’s knowledge and trustworthy nature. Louis and Kristen have years of experience, as do their employees.
“We hire individuals with landscaping or rock backgrounds who can really help them,” she said.
While many customers come in knowing what they want, others need assistance. Expert employees asking the right questions make a world of difference.
While the family-owned business prides itself on being personable, it also knows price is imperative. Its “meet-or-beat” policy has helped build a strong customer base.
Keeping the latest trends in stock is always a priority. And while travertine and tile styles tend to come and go, Kristen said one thing that customers always seem to want is pavers.
“Pavers never seem to get old. As soon as we get them in, they go right back out again,” she said.
All Rock Supply
CHANDLER / GLENDALE / SAN TAN VALLEY
Monday – Friday 7:00am – 3:30pm
Saturday 7:00am – 12:00pm