Stadium Point location

This is what the Stadium Point site looks like from the air.

This is the first in a series outlining what Peoria Economic Development Department calls the city’s premier development sites.

PEDD describes the sites as:

“ locations for new commercial and retail development. In some cases, these are Planned Area Developments, while others, such as Park West and the Vistancia Commercial Core, are adjacent to existing centers. These sites are located in high visibility areas of the city …”

At the top of the list is Stadium Point, 83rd Avenue, south of Bell Road.

While looking at the video depicting a concept of what Stadium Point could look like once developed, some aspects were similar in design to the Avenue Shoppes at P83, a proposal put together by Peoria Sports Park LLC several years ago. The principals in Peoria Sports Park were Mike Oliver and Jared Chandler. That particular proposal ended with no closure.

When questioned about the differences, Real Estate Development Officer Scott Whyte said there were a couple of major differences.

He said Avenue Shoppes at P83 was “predominately a retail/entertainment project.”

Whyte said when Avenue Shoppes was proposed, the retail world was changing substantially, and the Avenue Shoppes concept did not have offices.

“And so, that project didn’t pencil, didn’t make sense from a financial perspective and the developer was not able to obtain leases,” Whyte said. “What we did at that point was say, ‘Let’s go back to the drawing board.’

“We did not get a very good response as regards to retail/entertainment. So, what kind of project would have more market development? What kind would attract businesses and create jobs?

“So, we have zero Class A office space. A lot of Class A is looking for that. That is what drives the site plan. That’s the first asset plan that comes out on the video. This is office and just a little bit support of retail/restaurant. The main purpose of the project is to bring Class A office space.

“What I believe, because we’ve been talking to a lot of potential partnerships on that property, there are a lot of compelling attributes (restaurants, shopping, entertainment all around the site). But, what I think people have a hard time envisioning is that possibility. We came up with our land development team: architectural engineering, site planning. How do we bring out this site plan? We literally went through that whole process.”

Whyte said he and his staff went from conceptual site plan to a more detailed site plan, conducting technical studies, through creating the actual animation through the video people see today on the city’s website.

“All that work was done for the purpose of creating a sales/marketing video of what council wants based on a market dynamic,” Whyte said. “Because that video has been out several months, we’re starting to get a lot of developers interested in that project.”

But the reason the video was created, he said, was to give developers “a video worth 5,000 words.”

“My office, my job was to do all predevelopment work and the video,” Whyte said. “Then, it was released to Economic Development Services, and their sales and marketing people took it to trade shows and meetings with developers to get interest.”

Whyte said beginning this year, from February to December, his job consists of preparing development pieces for Peoria Place on 83rd Avenue east of Peoria City Hall; Old Town; P83 Stadium Point; northeast corner of Happy Valley Road and 83rd Avenue; and Vistancia Commercial Core.

Starting January 2019, Whyte said he will continue to work on the five sites above and add the following: Park West, a 17-acre parcel west of Loop 101 along Northern Avenue; Loop 303 and Lake Pleasant Parkway; and the city’s recently purchased property at 83rd Avenue and Skunk Creek.

The information that follows is taken directly from the city’s website.

Stadium Point

Location: 83rd Avenue south of Bell Road

Project Size: City-owned, 17-acre, shovel-ready site

Zoned: Planned Area Development

Features: Just east of Loop 101 and south of Bell Road; US 60, less than one mile to the south;  I-10, 12 miles to the south; I-17, seven miles to the east

Options for build-to-suit available.

All utilities available to site, including natural gas and fiber optic service.

Airport: Phoenix Sky Harbor International Airport - 22 miles

Contact: Peoria Real Estate Development Office

Dina Green, 623-773-7781

City of Peoria Economic Development Services 623-773-7735