GO AZ Motorcycles officially opened the doors Sept. 12 to its second location at the southeast corner of Loop 101 and Bell Road at 16844 N. Arrowhead Drive in Peoria.
On hand were motorcycle patrolmen and firefighter/paramedics from Peoria Police Department. A barbecue area served hot dogs and other snacks.
For every motorcycle sold during the open house, $100 was donated to the 100 Club of Arizona.
GO AZ is the only dealership in the area featuring exclusively European lines with BMW, Ducati and Triumph brands. The 15,000-square-foot site includes two levels of showroom space, retail areas, a coffee shop, performance stage, outdoor patio, customer lounge and premium service department. Phase II is slated to open in early 2016 and will expand the service area by an additional 10,000 square feet.
Setting up in the former Skye Lounge nightclub took some doing, but the transition appears to be a smooth one. With different levels offering distinctly separate showcases for the three high-end motorcycles, GO AZ has created a unique dealership for West Valley bike enthusiasts.
Founded in 2008 by well-known entrepreneur and philanthropist, Bob Parsons, GO AZ has experienced rapid growth and success in the past seven years.
GO AZ’s West Valley location features a vintage, industrial feel with wood, brick, concrete and custom metal finishes throughout the space. The new campus was built to be an entertainment-centered enterprise and will host live bands every weekend and special events such as barbecues on the patio and football Sundays with games playing on the multiple televisions displayed around the dealership.
The company is planning an open house event later this fall and the official grand opening is slated for spring of 2016. For more information, visit www.goazmotorcycles.com.