Bricks & Minifigs building relationships

Bricks & Minifigs staff is, front from left, Mykca Meers, Cassandra Ewald, Jeff Lewis, Mercedes DuBrey and Zach McKee. The back row is Konah Winchester, Billy Avendano, DJ Gleash, Logan Stark, Josh Ewald and Parker Suddock. (David Minton/Staff Photographer)

Josh and Cassandra Ewald can testify to the power of Lego.

The Danish-born bricks bring together children, parents and grandparents.

“If you bring a pirate ship to your grandpa, you’re going to have fun,” Cassandra said.

“The power of Lego is really the common denominator, a middle ground where you can really build something together.”

The Glendale couple are sharing their love of Lego with Bricks & Minifigs, an aftermarket Lego toy shop, in Peoria. They will celebrate the grand opening on Saturday, June 25, and Sunday, June 26.

On Saturday, June 25, the store’s hours are 10 a.m. to 7 p.m.; and noon to 5 p.m. Sunday, June 26, at 7440 W. Cactus Road, Suite A6, Peoria.

Raffles and a Kona Ice visit will be featured, and those who spend more than $50 will receive the store’s custom minifig and a sticker.

Bricks & Minifigs in Peoria was a year in the making, according to Josh. In May 2021, Cassandra and their son, Whitman, visited the Avondale Bricks & Minifigs. She noticed it was a franchise.

“She called me and said, ‘What do you think about having a Bricks & Minifigs franchise?” Josh recalled.

“The more and more information I gathered, the more I got excited about this. We were just coming out of COVID. I wanted to sign a franchise agreement so I could start looking at financials to see how some of the other stores were doing.”

He quickly found Bricks & Minifigs locations maintained their fanbase during the pandemic. Cassandra and Josh headed to Orem, Utah, for training.

Backed by an SBA loan, the couple used Goodwill auctions, Facebook Marketplace and other shops to build an inventory.

“A lot of people came out with their private collections,” he said.

Cassandra added one Lego fan sold his sets to Bricks and Minifigs Peoria — two pickup trucks full of sets.

“It’s not because he was sick of Lego or wants to get rid of it,” Cassandra said. “He just wanted more room. He’s obviously excited about the store.”

Josh grew up on Lego and still enjoys building sets.

“It’s almost a resurgence of youth,” he said. “I’m getting back into something that I did love growing up.”

The business is a family project, running it with their kids Whitman and Carter lending their knowledge.

“You can have father-son experiences, mother-daughter experiences, and all the way up to grandparents,” Cassandra said.

“I like the ability to bridge that generational gap by building something with your grandfather, grandmother, uncle. We’re living in a time when there is a lot of divide. This is one of the few things that allows people to come together.”

Josh said he’s bringing people together, too.

“When people come into the store, we don’t know about their background or what their beliefs are,” he said.

“But what I do know is they love Lego. We can all sit around, talk Lego, talk about other things that we kind of nerd out on. I got pizza for the team tonight. They spoke about the new ‘Obi-Wan’ show.”

Josh said the public forgets what it’s like to build something together. Instead, folks are rushing to get daily tasks accomplished.

“We forget that satisfaction that comes from doing something together and building something that’s tangible.”

Bricks & Minifigs

7440 W. Cactus Road, Suite A6, Peoria

bricksandminifigs.com/peoria-az/