12 News’ Jetton joins 72SOLD as VP of communications

Former 12 News Arizona Midday host Destry Jetton has joined local real estate company 72SOLD as vice president of communications.

The Arizona native and Peoria resident made the career change after 16 years as the lifestyle host and executive producer for Arizona Midday at KPNX Channel 12 in Phoenix. Her new full-time role on 72SOLD’s communications team has her excited to share the company’s vision and opportunities with homebuyers and sellers in the local area and beyond.

“We are excited to welcome Destry to our leadership team,” 72SOLD founder Greg Hague said in a statement. “Destry is known and respected throughout the state. She has a special love for this remarkable place and the people who live here and will help ensure that 72SOLD is a shining example of a good corporate citizen.”

In her new position, Jetton will concentrate on growing the firm’s voice and involvement in Arizona communities.

“I’m working with Greg a lot on commercials. We do a lot of things on social media,” she said. “It just leads directly to people who are selling their home or getting ready to buy a home. … So I’m excited, really, to just help explain how the program works and how people can sell their home for more now.”

Headquartered in Scottsdale, 72SOLD offers an auction-like process. It fosters a competitive environment, allowing buyers to bid against each other and drive up sale prices. Sellers do not have to host daily showings and can choose closing dates. They can remain in their home for up to six months after closing.

Before the brand reached its current heights, Jetton collaborated with Hague and his team on a number of interviews, shows and prime time real estate specials over the past several years.

“I knew a lot about the company, it was still a hard decision,” she said. “Greg made me the offer to come to 72SOLD — he definitely believed in what I could do and help the company, and we worked together several times, so I also knew what he was about and that we worked well together.”

Jetton had not been planning to leave the broadcast industry when the opportunity arose to join 72SOLD. Had she not been familiar with the company and its team, she doesn’t know if she could’ve made the career change. Seeing how the team is inspired by Hague’s character and passion for the industry helped her decision.

“I absolutely love everybody at Channel 12. I have a ton of friends, they’re great management, the general manager is amazing and I love my show. …” she said. “But this opportunity came up and, for several months, I just talked to Greg about it and what he was looking for. I just decided, you know what, I haven’t taken a risk in a long time, I think I’m going to do it. So I decided to move over to 72SOLD.”

While excited about her new role at the real estate company, she will continue to contribute to Arizona Midday.

During her 25-year career in broadcasting, Jetton worked in all areas of television, including producing and shooting video, and anchoring evening, midday and morning shows.

She was first inspired to pursue broadcast journalism while attending Tempe High School, which led to earning her bachelor’s in broadcast journalism at ASU. Following in her grandparents’ footsteps, she also earned a degree in elementary education.

Her first job was in St. Joseph, Missouri, working as a producer, reporter, cameraperson and 10 p.m. anchor. After moving on to anchor roles at news stations in Texas and Tucson, her career finally drew her back to the Phoenix area when she accepted the position at KPNX.

There, Jetton contributed to the growth of Arizona Midday and established herself as a lifestyle leader in the Valley and for nationwide Tegna stations. She helped build the foundation for lifestyle content, creating innovative methods to accentuate and serve the community.

Over the years, she has worked alongside some of the Valley’s top businesses, restaurants, clients and personalities. Her resume includes interviews with Jessica Lange, Mark Wahlberg, local chefs and entrepreneurs.

“It was my dream to come back (to Arizona), so that was good,” she said. “So I kind of fulfilled that and had a great career there (at KPNX), and now I’m ready for another great career.”