What is your logo, business card and trademark?

What is your logo, business card and trademark?

Consider this statement if you want to live long and prosper. “Your smile is your logo. Your personality is your business card. How you leave others feeling after transacting with you is your trademark.”

You might be thinking, “This statement is for a sales person. I’m a production person.” Or maybe you might be thinking, “You don’t know the company I work for. It’s crazy.” Or you might be thinking, “I’ve tried doing what that statement says before and it didn’t work.”

Most everyone will have their take on the statement. Yet, with few exceptions, this is a great guiding principle for life. Applying it will do you good and help you, too. It will also do others good, too. That’s the point of this article. Your smile is your logo, your personality is your business card and the way others feel after transacting with you is your trademark. Your logo, business card and trademark is for others more than you.

We’ve experienced the counter person with a frown that could sink a ship and a personality to match. Their frown says to us, “I’m having a bad day. I’m in a bad mood. If you bother me, I’m going to make you pay for it.” Then we say to ourselves, “Dear person, please cancel my subscription to your issues.” As we have said before in this article, if we don’t heal from what hurt us, we will bleed all over people who didn’t cut us.

The truth is if we are going through a hard time or down time personally, we can be pleasant on the outside. We don’t have to be rude. And we don’t have to make people feel mad, frustrated or offended after transacting with them. Most times, it’s not the load that breaks us down. It’s the way we’re carrying it. Don’t let what’s on the inside of you outside if it will turn others off.

Our first impression is often our last impression. People judge us by our actions, not our intentions. One might have a heart of gold, but so does a hard-boiled egg. Let’s desire for those around us to transact with the heart of gold in us, not the hard-boiled egg in us. The world is filled with nice people. If you can’t find one, be one. Be somebody who make everyone feel like somebody. Let your smile change the world but don’t let the world change your smile.

Think of how many marriages have be split, sales not made, opportunities missed, customers who have not returned, people who left their church, and the like because someone copped an attitude. The person with the bad attitude on the outside is probably not singing, “Oh, What a Beautiful Mornin’” or “Happy” on the inside. Approaching a person happily and then fleeing from the same person angrily is not a good trademark to have.

I remember when I started my business at 24 years old. I didn’t know too much about the industry I was in but I remember I had a smile and I had a positive personality that was a great ally in dealing with others. People felt good after engaging with me. At least that is what they told me. I wanted to be pleasant because I didn’t like the alternative. To those not naturally inclined to seeing the glass as half full, you can learn it. After all, if you are going to transact with others, a great logo and a great business card is a great way to brand yourself. You will stand out from others.

What logo or brand do you want for what for yourself? What would others say is your trademark? Ask three other people if you need to change your personality.

If you’re the hard-boiled egg type, here’s great encouragement for you. Can an egg fly? Yes…after it’s transformed! Transformation starts with information that turns into revelation, through illumination, which is going to require some imagination and perspiration. The revelation comes from God.

To learn more about Pastor Ed Delph, the Church-Community Connection and Nation strategy, call 623-376-6757, e-mail nationstrategy@cs.com or visit nationstrategy.com.