#MissingType

Blood centers around the world are launching a campaign this week to reverse the decline in new blood donors - and you can be part of it. (That is to say, “Y- u  c-n  -e  p-rt   -f  it. See how A, B and O make a difference?)

This week, As, Bs and Os - the letters of the main blood groups - disappeared from famous locations, logos and brand names in the U.S., Australia, Japan, Ireland, England – 21 countries in all, across the world.

Last year’s campaign, organized by the NHS Blood and Transplant organization in England and North Wales, immediately went viral and resulted in approximately 30,000 additional blood donations. That’s where you come in.

If you are on Facebook, Twitter or Instagram:

1.    Find and like/follow your local blood center on Facebook, Twitter and Instagram (see list below).

2.    Share your local blood center’s Missing Type posts on your social media accounts throughout the week. Centers started using #MissingType Tuesday. Be sure you do, too.

While your participation is completely voluntary, it will help the UBS –rg-niz-ti-n s-ve lives.

“Volunteer blood donors save lives and transform health for millions across the world,” said Audrey Jennings, district director of field operations for United Blood Services/Arizona. “Whether it is patients receiving treatment for cancer, or blood disorders, after accidents, or during surgery, or new moms who lost blood in childbirth, blood is an absolutely essential part of modern healthcare.”

For an appointment, call 1-877-UBS-HERO (1-877-827-4376) toll free, or visit www.BloodHero.com (enter your Zip Code).

Media partners throughout Arizona are joining the campaign by spreading the word.

Brad Daughtry, marketing and communications manager for UBS, said, “We are thankful for our local partners for helping us raise awareness for the need for new blood donors.”

There are two donor centers in the West Valley:

Glendale, 18583 N. 59th Ave., #113 (59th Avenue & Union Hills Drive)

Goodyear, 14270 W. Indian School Road, #C-8 (Indian School and Litchfield roads)